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Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance

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  • Jorge Ferreira
  • Arnaldo Coelho

Abstract

The objective of this paper is to understand the impact of dynamic capabilities (hereafter DC), in the context of exploration and exploitation ambidexterity, on competitiveness and performance, considering the mediating role of marketing and managerial capabilities. The investigation of these effects is performed considering the moderating role of entrepreneurial orientation (hereafter EO) on the proposed relationships. A multi-group analysis was performed to understand the moderating role of entrepreneurial orientation. A questionnaire survey was developed and 387 valid questionnaires were collected from a sample of Portuguese SMEs. The results show that DC influences the companies' managerial and marketing capabilities, which in turn influence competitiveness and performance and directly impact upon the marketing and managerial capabilities.

Suggested Citation

  • Jorge Ferreira & Arnaldo Coelho, 2017. "Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 30(4), pages 629-652.
    • Handle: RePEc:ids:ijesbu:v:30:y:2017:i:4:p:629-652
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    Cited by:

    1. Carlos M. Jardon & Xavier Martinez-Cobas, 2022. "Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces," SAGE Open, , vol. 12(2), pages 21582440221, April.

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