Canals, rivers and lakes as experiencescapes - destination development based on strategic use of inland water

Earlier studies show that there is an increasing interest in exploration and (re)development of waterways sites with surrounding areas used for leisure, recreation and tourism. The aim of this study is to explore selected Nordic destinations with focus on the strategic use of inland water areas as 'experiencescapes' to promote destination development. Competition among destinations has escalated, hence also the need for well-coordinated tourism offerings. As shown in many studies various stakeholders from private, public and voluntary sectors often interact at destinations. Earlier tourism studies show that coordination of networks is crucial since successful destinations are based on interrelated stakeholders that understand the concept of the destination and are committed to cooperate in offering a holistic experience to visitors. The data collection includes a combination of different methods: observations, interviews with destination stakeholders, and collection of documents related to the selected destinations and regions. Findings show a varied mix of elements and dimensions related to physical, social and sensory settings in the studied experiencescapes. The variety in applied approaches for coordination of offerings, collaboration and management of destination stakeholders in inland water areas is discussed.