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Examining the impact of socio-cultural and psychographic/demographic variables on women consumer behaviour: an exploratory study from Arab League countries

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  • A.M. Sakkthivel

Abstract

The paper aims to identify the determinants that influence women consumer behaviour from selected Arab League countries. The paper intends to test the impact of two major constructs such as internal variables (demographic and psychographic) and external variables (cultural and social) in impacting women consumer behaviour. The paper attempts to build a model of determinants that impact women consumer behaviour. I used simple and multiple linear regression models to test the model fit and 1) found all the variables have a significant impact over women consumer behaviour; 2) cultural (external) and psychographic (internal) variables have more impact over women consumer behaviour.

Suggested Citation

  • A.M. Sakkthivel, 2013. "Examining the impact of socio-cultural and psychographic/demographic variables on women consumer behaviour: an exploratory study from Arab League countries," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 7(2), pages 161-175.
    • Handle: RePEc:ids:ijelfi:v:7:y:2013:i:2:p:161-175
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