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Towards e-banking: the evolution of business models in financial services


  • Anu Bask
  • Hilkka Merisalo-Rantanen
  • Markku Tinnila
  • Theresa Lauraeus


We explore the evolution of business models over time in five Finnish organisations from the banking, insurance or retail sector. The scope of the banking services to consumers has been extended in traditional banks from basic banking services to asset management, insurance and expert services. Deregulation and new technologies have enabled internationalisation and free competition. New organisations and niche players from other industries have entered the industry. Our findings add to previous research on the actual changes and the drivers and enablers of the business model evolution over time, and help practitioners to further develop their business models.

Suggested Citation

  • Anu Bask & Hilkka Merisalo-Rantanen & Markku Tinnila & Theresa Lauraeus, 2011. "Towards e-banking: the evolution of business models in financial services," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 5(4), pages 333-356.
  • Handle: RePEc:ids:ijelfi:v:5:y:2011:i:4:p:333-356

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