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Retailing supply chain with location-sensitive mobile channel: a game-theoretic investigation

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  • Wei Wei

Abstract

Nowadays, manufacturers are increasingly adopting direct channels to increase financial performance and improve services. Location-sensitive mobile channel helps retailers attract nearby incumbent consumers. How such a channel influences supply chain performance is unknown. In this paper, we evaluate the performance of a decentralised supply chain that has three channels: an electronic channel, a mobile channel and a physical channel. We model the supply chain interaction in a Stackelberg game and derive conditions that mobile channel benefits the various supply chain participants.

Suggested Citation

  • Wei Wei, 2011. "Retailing supply chain with location-sensitive mobile channel: a game-theoretic investigation," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 5(3), pages 261-271.
  • Handle: RePEc:ids:ijelfi:v:5:y:2011:i:3:p:261-271
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    References listed on IDEAS

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    1. Yamamura, Eiji, 2008. "Impact of formal and informal deterrents on driving behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(6), pages 2505-2512, December.
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