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Personal innovativeness, security and privacy as determinants of e-trading adoption

Author

Listed:
  • J.C. Roca
  • J.J. Garcia Machado
  • J.J. De La Vega

Abstract

Motivated by the growing interest in electronic brokerage firms, we focus our research questions on examining the factors that contribute to acceptance of online trading systems. The research model, based on a Technology Acceptance Model (TAM) and added perceived security, perceived privacy and personal innovativeness, was tested by means of a Partial Least Square (PLS) modelling approach. The findings indicate that perceived security, Perceived Usefulness (PU) and personal innovativeness are positively related to behavioural intentions.

Suggested Citation

  • J.C. Roca & J.J. Garcia Machado & J.J. De La Vega, 2010. "Personal innovativeness, security and privacy as determinants of e-trading adoption," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 4(3), pages 269-286.
    • Handle: RePEc:ids:ijelfi:v:4:y:2010:i:3:p:269-286
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    Cited by:

    1. Guoyin Jiang & Feicheng Ma & Youtian Wang, 2012. "A review on the evolution of user acceptance behaviour in collaborative e-commerce," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 6(1), pages 62-78.

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