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Authentication and protection for e-finance consumers: the dichotomy of cost versus ease of use


  • Seungjae Shin
  • Jerry Cunningham
  • Jungwoo Ryoo
  • Jack E. Tucci


Multifactor authentication is a tool to combat identity theft and is mandated by the Federal Financial Institutions Examination Council. However, there are only a few US financial institutions that have implemented two-factor authentication. A goal for financial institutions is to provide both a secure and easy-to-use system for customers. This article describes web authentication technologies that are currently available to financial institutions and provides an interpretation of survey results to identify the perceptions/expectations of online customers. In our online banking customer survey, we found that online banking customers are willing to sacrifice some ease-of-use for more secure online banking transactions.

Suggested Citation

  • Seungjae Shin & Jerry Cunningham & Jungwoo Ryoo & Jack E. Tucci, 2009. "Authentication and protection for e-finance consumers: the dichotomy of cost versus ease of use," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 3(1), pages 31-45.
  • Handle: RePEc:ids:ijelfi:v:3:y:2009:i:1:p:31-45

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