Bankinter's online broker model: the success formula
This paper aims to study the different models of implementing the internet in financial brokerage, especially in trying to identify the main factors that explain the success of Bankinter in this area of business. Bankinter's position, with respect to the other financial entities in the Spanish market, would have implied that others would have taken the leadership in Spanish online brokerage. It was completely different and today, Bankinter is one of the world references in this area. In fact, it is clear that Bankinter's model is one of complete integration of the internet with the rest of their channels.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 2 (2008)
Issue (Month): 3 ()
|Contact details of provider:|| Web page: http://www.inderscience.com/browse/index.php?journalID=171|
When requesting a correction, please mention this item's handle: RePEc:ids:ijelfi:v:2:y:2008:i:3:p:360-369. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Darren Simpson)
If references are entirely missing, you can add them using this form.