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Towards a trust-based framework for electronic payment: collaborative coupons in Korea

Author

Listed:
  • Seungbong Park
  • Min-Suk Yoon

Abstract

The concept of trust is becoming an increasingly important factor in electronic payment (e-payment). This research investigates the rising role of collaborative coupons as new transaction media. We construct a framework for a trust-based e-payment scheme to explain the behaviour of trust within e-payment activities. By conducting a case study, we draw special attention to the impact of collaborative coupons on the e-payment schemes. The collaborative coupons schemes, whilst primarily aimed at promotion scheme, are not limited to such schemes, but also address the new way of implementing e-payment activities.

Suggested Citation

  • Seungbong Park & Min-Suk Yoon, 2006. "Towards a trust-based framework for electronic payment: collaborative coupons in Korea," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 1(2), pages 171-180.
    • Handle: RePEc:ids:ijelfi:v:1:y:2006:i:2:p:171-180
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