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Use and effect of Fintech awareness by women for sustainable development in the handicraft industry during the COVID-19 pandemic: an empirical analysis

Author

Listed:
  • Uma Shankar Yadav
  • Ravindra Tripathi
  • Ravinder Rena
  • Shad Ahmad Khan
  • Indrajit Ghosal

Abstract

At a time when the entire planet is shifting toward digital transactions or mobile payments and the universal application of digital technology, this is a crucial question. A lack of research includes such data from developing countries and India. Fintech's role in helping small businesses thrive is highlighted in the sustainable development goals (SDG). This study aims to examine how financial technology (FinTech) influences sustainable development in small industries by integrating financial literacy, digital payment, social influence, and effort expectancy. A conceptual framework is developed based on existing literature and contextual insights, incorporating the role of FinTech adoption during the pandemic. Financial literacy and facilitating conditions significantly enhance FinTech adoption, while social influence and performance expectancy drive sustainability outcomes; pandemic-driven usage accelerates digital transformation. The study provides insights for policymakers to strengthen digital financial inclusion and design supportive ecosystems for sustainable handicraft business development in India.

Suggested Citation

  • Uma Shankar Yadav & Ravindra Tripathi & Ravinder Rena & Shad Ahmad Khan & Indrajit Ghosal, 2026. "Use and effect of Fintech awareness by women for sustainable development in the handicraft industry during the COVID-19 pandemic: an empirical analysis," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 15(3), pages 263-292.
    • Handle: RePEc:ids:ijelfi:v:15:y:2026:i:3:p:263-292
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