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Company online presence and its effect on stock returns

Author

Listed:
  • Raghad Jamalallail
  • Tahar Tayachi
  • Ahmed BenSaïda

Abstract

This paper investigates the relationship between stock prices and the online presence of companies. Mainly, we study the effect of the online presence of a company on its subsequent stock returns. Moreover, we examine the impact of companies' engagement efforts and the popularity of their search-engine keywords on their stock returns. Based on the companies listed on the Dow Jones industrial average index, results suggest that stock returns are impacted by a change in online presence, as measured by search volumes. Nevertheless, the online engagement efforts show no significant relationship with the stock returns.

Suggested Citation

  • Raghad Jamalallail & Tahar Tayachi & Ahmed BenSaïda, 2024. "Company online presence and its effect on stock returns," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 13(1), pages 36-58.
    • Handle: RePEc:ids:ijelfi:v:13:y:2024:i:1:p:36-58
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