IDEAS home Printed from https://ideas.repec.org/a/ids/ijeima/v8y2008i4p417-435.html
   My bibliography  Save this article

Business models for mobile Content Aggregator

Author

Listed:
  • Jong Soo Yoon
  • Yoo Jung Kim

Abstract

This paper proposes a framework for analysing the Content Aggregator (CA)'s business model, a core part of business planning, in the mobile internet market of Korea and to introduce its applicability in various studies to be performed in the future. To accomplish this, this study reviewed literatures related to business models and mobile internet business, and selected three research dimensions for analysing the business model of mobile CA: form of partnership between CA and Content Provider (CP), content location and service for billing of content. These research dimensions are combined into a framework for conceptualising a CA business model. A case study using the framework shows that Master CP, Facilitator, Hub CP and Syndicator are dominant CA business models in the mobile internet market of Korea and each type of CA has its own different role, function and revenue stream.

Suggested Citation

  • Jong Soo Yoon & Yoo Jung Kim, 2008. "Business models for mobile Content Aggregator," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 8(4), pages 417-435.
    • Handle: RePEc:ids:ijeima:v:8:y:2008:i:4:p:417-435
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=22313
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeima:v:8:y:2008:i:4:p:417-435. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=7 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.