IDEAS home Printed from https://ideas.repec.org/a/ids/ijeima/v5y2005i3-4p349-357.html
   My bibliography  Save this article

Strategic adaptation under changing environment: how Amway reinvented and revitalised itself in China

Author

Listed:
  • Justin Tan

Abstract

This case documents how the American direct marketer, Amway, entered the Chinese market and significantly altered its business model when the Chinese Government suddenly banned direct selling in April 1998. Facing the prospect of having to reorganise its internationally renowned sales system or leaving China, Amway (China) made unprecedented modification to its business model for long-term growth potential in the rapidly growing Chinese market.

Suggested Citation

  • Justin Tan, 2005. "Strategic adaptation under changing environment: how Amway reinvented and revitalised itself in China," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 5(3/4), pages 349-357.
    • Handle: RePEc:ids:ijeima:v:5:y:2005:i:3/4:p:349-357
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=6534
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeima:v:5:y:2005:i:3/4:p:349-357. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=7 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.