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Supporting strategic alliances the SMART way

Author

Listed:
  • Steffen Conn
  • Iain Bitran

Abstract

The Network Economy forces managers to engage competition through networks of alliances. Organisations must nurture skills that successful alliance development requires and attain a "partnering mindset". Studies indicate that alliance success remains an elusive aspiration for the majority of organisations, with up to 70% failing to meet their initial objectives. SMART addresses this issue by developing a systematic managerial method for strategic alliance formation and management. This provides the structure for a software-based decision support system that includes extensive learning and support material for manager and business consultant training.

Suggested Citation

  • Steffen Conn & Iain Bitran, 2004. "Supporting strategic alliances the SMART way," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 4(4), pages 383-392.
    • Handle: RePEc:ids:ijeima:v:4:y:2004:i:4:p:383-392
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    Cited by:

    1. Amir Emami & Dianne H. B. Welsh & Ali Davari & Arash Rezazadeh, 2022. "Examining the relationship between strategic alliances and the performance of small entrepreneurial firms in telecommunications," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 637-662, June.

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