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The figure of the intrapreneur in driving innovation and initiative for the firm's transformation

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  • Jesus Rodriguez-Pomeda, Fernando Casani-Fernandez de Navarrete, Patricio Morcillo-Ortega, Jose Miguel Rodriguez-Anton

Abstract

To survive in the present economic environment, organisations need to develop new capabilities. The classic concept of internal entrepreneur combines innovation and entrepreneurial initiative. From our point of view, the new concept of intrapreneur has three dimensions: innovation (change and culture), intramarkets (changes in organisational structures) and initiative (proactive attitude). These are the "3 Is for Intrapreneurship". This theoretical statement is applied to an empirical analysis of 50 intrapreneurs from major Spanish firms. They were interviewed using the McClelland's "Critical Incident Review". We conclude that corporate development is a complex adaptive process aided by the intrapreneur.

Suggested Citation

  • Jesus Rodriguez-Pomeda, Fernando Casani-Fernandez de Navarrete, Patricio Morcillo-Ortega, Jose Miguel Rodriguez-Anton, 2003. "The figure of the intrapreneur in driving innovation and initiative for the firm's transformation," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 3(4), pages 349-357.
    • Handle: RePEc:ids:ijeima:v:3:y:2003:i:4:p:349-357
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