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Drivers of eco-innovation: empirical evidence from Slovenia

Author

Listed:
  • Jana Hojnik
  • Mitja Ruzzier
  • BoÅ¡tjan AntonÄ iÄ

Abstract

This paper uses a regression analysis to explore the determinants of eco-innovation, based on a sample of 80 Slovenian companies. The findings of this study are two-fold. First, the determinants of eco-innovation vary depending on the type of eco-innovation (product, process or organisational). The results reveal that customer demand and competitive pressure drive product eco-innovation, while managerial environmental concern, competitive intensity and competitive pressure spur process eco-innovation, and only competitive pressure exerted effect on organisational eco-innovation. Second, the findings indicate that competitive pressure is a common driver of all three eco-innovation types (product, process and organisational). Therefore, the results lead to the conclusion that different factors spur different eco-innovation types, while competitive pressure works as a common driver of all three eco-innovation types. Based on the results, we can infer that implementation of eco-innovations is becoming a relevant strategy for companies to establish a green image and pursue sustainability in this intense competitive environment.

Suggested Citation

  • Jana Hojnik & Mitja Ruzzier & BoÅ¡tjan AntonÄ iÄ, 2017. "Drivers of eco-innovation: empirical evidence from Slovenia," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 21(4/5), pages 422-440.
    • Handle: RePEc:ids:ijeima:v:21:y:2017:i:4/5:p:422-440
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