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The (needed?) market orientation of academic spin-off firms

Author

Listed:
  • Tindara Abbate
  • Fabrizio Cesaroni

Abstract

Academic spin-off firms are an important mechanism to transfer technological knowledge from university to industry, although they often show low growth and performance rates. This study analyses whether academic spin-offs adopting a market orientation benefit from superior economic and innovation performance. The empirical analysis is based on both quantitative survey data and in-depth interviews. Results show that the generation and dissemination of information about customers and competitors directly affect firms' ability to develop technological innovations and gain profits. Nevertheless, market orientation may generate inefficiencies when external technological conditions require firms to respond quickly to environmental stimuli.

Suggested Citation

  • Tindara Abbate & Fabrizio Cesaroni, 2017. "The (needed?) market orientation of academic spin-off firms," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 21(4/5), pages 395-421.
    • Handle: RePEc:ids:ijeima:v:21:y:2017:i:4/5:p:395-421
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    Citations

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    Cited by:

    1. Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
    2. Stefania Migliori & Daniel Pittino & Augusta Consorti & Lorenzo Lucianetti, 2019. "The relationship between Entrepreneurial Orientation, Market Orientation and Performance in University Spin-Offs," International Entrepreneurship and Management Journal, Springer, vol. 15(3), pages 793-814, September.
    3. Elisa Salvador & Cristina Marullo & Andrea Piccaluga, 2019. "Determinants of growth in research spin-offs: a resource-based perspective," Post-Print hal-02336465, HAL.

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