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World class sustainable product innovation: a case study

Author

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  • Raveesh Agarwal
  • Monica Thiel

Abstract

Frequent searching for a great solution implies taking a risk on a start-up company, an entrepreneur, an inventor or a smaller partner. Knowing how to achieve sustainable innovation can create huge results. This teaching case addresses differing innovative growth strategies in a fiercely competitive environment adopted by Mondelēz International, formerly known as Kraft Foods, Incorporated. Overall, Mondelēz International aggressively seeks win-win partnerships and alliances for solutions that create mutual value and sustainable product innovation.

Suggested Citation

  • Raveesh Agarwal & Monica Thiel, 2014. "World class sustainable product innovation: a case study," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 18(5/6), pages 397-408.
    • Handle: RePEc:ids:ijeima:v:18:y:2014:i:5/6:p:397-408
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