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The crowdsourcing process: an intermediary mediated idea generation approach in the early phase of innovation

Author

Listed:
  • Louise Muhdi
  • Michael Daiber
  • Sascha Friesike
  • Roman Boutellier

Abstract

Intermediary mediated crowdsourcing (CS) has become a widely adopted open innovation approach for idea generation in various companies of different industries. Despite many success stories and a large body of literature in the fields of idea generation, online competition and open innovation, little is known about the intermediary mediated CS process in the early stage of the innovation process. An explorative, qualitative and quantitative multi-case study research design was applied to extract the longitudinal data that were analysed in this research. Based on 12 CS projects executed by nine Swiss companies from four industries on the Swiss intermediary CS platform atizo.com, five important phases of the intermediary mediated CS process were identified and described. Additionally, important tasks within each phase which ought to be considered by companies when engaging in an intermediary mediated CS project for idea generation were elaborated.

Suggested Citation

  • Louise Muhdi & Michael Daiber & Sascha Friesike & Roman Boutellier, 2011. "The crowdsourcing process: an intermediary mediated idea generation approach in the early phase of innovation," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 14(4), pages 315-332.
    • Handle: RePEc:ids:ijeima:v:14:y:2011:i:4:p:315-332
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    Citations

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    Cited by:

    1. Nguyen Hoang Thuan & Pedro Antunes & David Johnstone, 2016. "Factors influencing the decision to crowdsource: A systematic literature review," Information Systems Frontiers, Springer, vol. 18(1), pages 47-68, February.
    2. Nguyen Hoang Thuan & Pedro Antunes & David Johnstone, 2018. "A Decision Tool for Business Process Crowdsourcing: Ontology, Design, and Evaluation," Group Decision and Negotiation, Springer, vol. 27(2), pages 285-312, April.
    3. Gabriele Colombo & Claudio Dell’Era & Federico Frattini & Paolo Landoni, 2016. "Understanding Virtual Knowledge Brokers And Their Differences With Traditional Ones," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-23, January.
    4. Regina LENART-GANSINIEC, 2016. "Crowdsourcing And Organisational Learning €“ A Systematic Literature Review," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 115-125, November.
    5. Ayomikun Idowu & Amany Elbanna, 2022. "Digital Platforms of Work and the Crafting of Career Path: The Crowdworkers’ Perspective," Information Systems Frontiers, Springer, vol. 24(2), pages 441-457, April.

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