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Exploring market orientation in new export ventures

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  • Natasha Evers

Abstract

This paper offers exploratory insights into the way in which market orientation (MO) is manifested in small entrepreneurial exporting firms. The construct of market orientation is employed for conceptual guidance and applied to two cases of highly internationalised small seafood exporters – an understudied context in both international marketing and international entrepreneurship literatures. Entrepreneurial orientation and the dynamic capability of the entrepreneurs emerge as key determinants for successful mobilisation and implementation of export market-orientated activities in the case firms. External relationships are also actively leveraged by the entrepreneurs to bring about effective execution of their MO processes for export performance.

Suggested Citation

  • Natasha Evers, 2011. "Exploring market orientation in new export ventures," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 13(3/4), pages 357-376.
    • Handle: RePEc:ids:ijeima:v:13:y:2011:i:3/4:p:357-376
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    Cited by:

    1. Agnes Asemokha & Jackson Musona & Lasse Torkkeli & Sami Saarenketo, 2019. "Business model innovation and entrepreneurial orientation relationships in SMEs: Implications for international performance," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 425-453, September.
    2. Natasha Evers & Gabriela Gliga & Alex Rialp-Criado, 2019. "Strategic orientation pathways in international new ventures and born global firms—Towards a research agenda," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 287-304, September.
    3. Stephan Gerschewski & Natasha Evers & Anh Tuan Nguyen & Fabian Jintae Froese, 2020. "Trade Shows and SME Internationalisation: Networking for Performance," Management International Review, Springer, vol. 60(4), pages 573-595, August.

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