IDEAS home Printed from https://ideas.repec.org/a/ids/ijeima/v11y2010i4p398-418.html
   My bibliography  Save this article

Innovation preferences and framing effects: comparing East and West

Author

Listed:
  • Rob Dew
  • Greg Hearn

Abstract

This study investigates how individuals with different cultural backgrounds respond to decisions involving innovation and framing effects. The results suggest that South East Asians have significantly different preferences for innovation than individuals from non-Asian cultural backgrounds. However, framing effects seem to apply equivalently to both Asians and non-Asians. The study analysed responses from 146 university students and professional managers to 25 binary choices involving investment decisions, job choices and travel routes. The questions were constructed to reveal significant reversals of preference related to risk and attribute-based framing effects. Additionally, some questions were constructed to reveal preferences for certain operational aspects of creativity. Overall, the results suggest that framing effects may provide an important tool for unlocking individual creativity in organisations, as long as culture and context are carefully taken into account.

Suggested Citation

  • Rob Dew & Greg Hearn, 2010. "Innovation preferences and framing effects: comparing East and West," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 11(4), pages 398-418.
    • Handle: RePEc:ids:ijeima:v:11:y:2010:i:4:p:398-418
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=32265
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijeima:v:11:y:2010:i:4:p:398-418. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=7 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.