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The competitive strategy analysis of the South African telecommunication industry

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  • Phindile R. Nene

Abstract

The study used both positivism and interpretivism to examine the competitive dynamics of the South African telecommunications (telco) industry. Subsequently, a multiphase mixed-methods design was applied. The study triangulated multiple data sources to get in-depth insights into the telco competitive strategies in the South African telco landscape. The competitive strategies and financial statements of Vodacom, MTN, Cell C, Telkom, Rain, and Liquid Telecom were analysed to determine the competitive industry overview. The study discovered multifaceted factors that directly affect the competitive South African telco industry, such as market dominance, technological disruptions, 5G advancements, Independent Communications Authority of South Africa (ICASA) data price regulation, competition laws, and product differentiation. The results of this study provide a practical contribution on how mobile operators can strengthen their competitive strategies.

Suggested Citation

  • Phindile R. Nene, 2026. "The competitive strategy analysis of the South African telecommunication industry," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 30(6), pages 68-83.
    • Handle: RePEc:ids:ijecbr:v:30:y:2026:i:6:p:68-83
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