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Attitudes toward social and environmental scoring system: analysis of normative framing and individual influencing factors

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  • Dominik Ahrari
  • Augustin Suessmair

Abstract

Scoring systems do not only aim to assess individuals' social and environmental behaviour and predict their future behaviours, but also motivate people to engage in score-improving behaviours. This study aims to assess people's attitudes towards exemplary environmental and social scoring systems and investigate the extent individual factors and normative 'emphasise' framing affect people's attitudes towards environmental and social scoring systems. A quantitative online study was conducted in Germany with 237 respondents. Fictitious scenarios from scoring practice were used as attitude objects. The results show that environmental scoring was evaluated significantly more positively than social scoring by the study participants. The results also indicate that individual factors influence attitude formation. The results suggest that the individual utility of the respective scores could influence the acceptance of environmental and social scoring systems. Normative 'emphasise' framing and the personality trait of narcissism do not seem to be relevant influencing factors.

Suggested Citation

  • Dominik Ahrari & Augustin Suessmair, 2025. "Attitudes toward social and environmental scoring system: analysis of normative framing and individual influencing factors," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 29(2), pages 159-183.
    • Handle: RePEc:ids:ijecbr:v:29:y:2025:i:2:p:159-183
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