IDEAS home Printed from https://ideas.repec.org/a/ids/ijecbr/v25y2023i2p270-291.html
   My bibliography  Save this article

Extension of technology acceptance model: considering cultural values and expectations with special reference to telemedicine in India

Author

Listed:
  • Sourabh Bhatt
  • Gurcharan Singh
  • Wajeeha Aslam

Abstract

The study makes effort to extend the technology acceptance model (TAM) with additional variables, namely, expectations and Hofstede's cultural values in a context of telemedicine. Three hundred and seventy respondents were gathered from people with telemedicine experience, living in Delhi and partial least square-structural equation modelling (PLS-SEM) technique was employed. The results suggest that attitude towards telemedicine is strongly influenced by expectations, followed by perceived ease of use (PEOU) and perceived usefulness (PU). Moreover, behavioural intention to use telemedicine is largely influenced by expectations, followed by attitude and PU. Also, collectivism positively affects PU whereas masculinity negatively affects PU. Collectivism, power distance, and long-term orientation were only found significant on PEOU. The study also confirms a significant positive effect of PEOU on PU of telemedicine. This study provides a comprehensive view of telemedicine adoption and provides guidelines to developing countries for the effective introduction of telemedicine services.

Suggested Citation

  • Sourabh Bhatt & Gurcharan Singh & Wajeeha Aslam, 2023. "Extension of technology acceptance model: considering cultural values and expectations with special reference to telemedicine in India," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 25(2), pages 270-291.
    • Handle: RePEc:ids:ijecbr:v:25:y:2023:i:2:p:270-291
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=127954
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijecbr:v:25:y:2023:i:2:p:270-291. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=310 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.