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Assessing socio-demographic characteristics of FinTech users: an empirical study on mobile money in Pakistan

Author

Listed:
  • Misbah Noreen
  • Md. Shahin Mia
  • Zahiruddin Ghazali

Abstract

In Pakistan, the usage of FinTech particularly mobile money services is very poor. In addition, the socio-demographic characteristics of the mobile money users in the country has not been studied well. Therefore, this study aims to examine the socio-demographic characteristics of FinTech users, particularly the mobile money users in Pakistan. The study conducted a cross-sectional survey to collect the data at the household level. It was found that an overwhelming portion of the mobile money users in Pakistan are males (93%) while females are very few (7%) in numbers. The study also found that the majority of the respondents (67%) are from the urban locality. The study provides an insight into socio-demographic profiling of the mobile money users that might help the policymakers to design a policy to enhance the usage of mobile money services in Pakistan.

Suggested Citation

  • Misbah Noreen & Md. Shahin Mia & Zahiruddin Ghazali, 2023. "Assessing socio-demographic characteristics of FinTech users: an empirical study on mobile money in Pakistan," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 25(1), pages 150-160.
    • Handle: RePEc:ids:ijecbr:v:25:y:2023:i:1:p:150-160
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