New ways in tourism: factors influencing the domestic travel decision of generation Z and the correlations of gamification

Tourism, just like other industries, has to face the challenges of digitalisation. Changes in consumer needs and growing environmental and economic challenges are forcing tourism providers to take new paths. As the world opened up, international tourism became accessible to those with lower incomes, and increasing the motivation of tourists in domestic tourism became crucial from a national economic point of view. One of the tools for this can be the gamification methodology. In this study, we examine the motivations of Generation Z travellers. In the course of the research, we examined the travel decisions of Generation Z and the correlations between the HEXAD player dimensions in relation to Hungarian domestic tourism in a questionnaire survey conducted with 234 people. With the help of the study, tourism service providers can better understand the needs of the age group, as well as develop their communication strategy, even tailored to destinations.