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Know thy enemies: the competitive sensemaking of markets

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  • Desmond Ng

Abstract

Due to the increasing dynamism of markets, changes in the competitive landscape have made the assessment of competitive boundaries a significant concern to scholars of managements. The objective of this study is to develop a competitive sense-making approach to explain how firms develop a shared as well as an ambiguous understanding of competitive boundaries. A unique contribution of this study is that it introduces an endogenous explanation of the competitive boundary process. This endogenous explanation appeals to a firm's past (retrospective) and future (prospective) sense-making processes that not only define the firm's competitive relationships, but that these relationships create a shared and ambiguous understanding of competitive boundaries. A novel agent base simulation model was developed to examine this competitive sense-making process where it shows institutional influences involving a market's population dynamics can moderate the firm's competitive sense-making.

Suggested Citation

  • Desmond Ng, 2026. "Know thy enemies: the competitive sensemaking of markets," International Journal of Complexity in Leadership and Management, Inderscience Enterprises Ltd, vol. 4(3), pages 207-226.
    • Handle: RePEc:ids:ijclma:v:4:y:2026:i:3:p:207-226
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