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E-business solutions in the mobile advertisement

Listed author(s):
  • Meiga Loho-Noya
  • June Wei
  • Charlotte A. Jones
Registered author(s):

    This paper aims at developing implementable e-business solutions to accelerate the adoption of information systems in the m-advertising industry. First, an e-business integrated customer chain model was developed for the m-advertising industry. A list of implementable e-business solutions was developed based on decomposition of this model. Then, the top 25 advertising companies were studied in terms of their implementation pattern of e-business solutions. Implementation on these solution items ranged from 16% to 66% for the top 25 companies. The findings on pattern analyses in the current research are beneficial to decision makers and managers in m-advertising companies. The study concludes that the implementable e-business solutions developed in this paper are crucial to accelerate the adoption of information technology for the m-advertising industry in the near future.

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    Article provided by Inderscience Enterprises Ltd in its journal Int. J. of Business and Systems Research.

    Volume (Year): 5 (2011)
    Issue (Month): 5 ()
    Pages: 475-493

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    Handle: RePEc:ids:ijbsre:v:5:y:2011:i:5:p:475-493
    Contact details of provider: Web page: http://www.inderscience.com/browse/index.php?journalID=206

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