IDEAS home Printed from
   My bibliography  Save this article

The fundamentals-based strategy: the dominant strategy for Chinese firms in a new era


  • Rongping Kang
  • Yinbin Ke


The external environment of Chinese businesses made a fundamental shift around 2000/2001. This change would necessitate a corresponding change in growth strategies. A holistically framed concept of 'niche' strategy or the 'fundamentals based strategy', however, appears to be or will be the dominant growth strategy for Chinese firms in this changed environment. The fundamentals based strategy advocated in this paper is not only rooted in the classic Chinese strategy thinking but also supported by the practices of an increased number of Chinese firms. The main contributions of this paper include: 1) proposing a holistic concept of the niche strategy or the fundamentals based strategy as an enterprise growth strategy; 2) incorporating Chinese classic strategic thinking; 3) integrating Chinese cases to explicate this model; 4) positing that this strategy is effective for latecomers with resource disadvantage. We also propose future research directions.

Suggested Citation

  • Rongping Kang & Yinbin Ke, 2010. "The fundamentals-based strategy: the dominant strategy for Chinese firms in a new era," International Journal of Business and Systems Research, Inderscience Enterprises Ltd, vol. 4(5/6), pages 565-576.
  • Handle: RePEc:ids:ijbsre:v:4:y:2010:i:5/6:p:565-576

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbsre:v:4:y:2010:i:5/6:p:565-576. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Carmel O'Grady). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.