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Artificial fish swarm algorithm-based multilayer perceptron model for customer churn prediction in IoT with cloud environment

Author

Listed:
  • S. Venkatesh
  • M. Jeyakarthic

Abstract

This paper develops a new optimal feature selection and classification-based CCP model in IoT and cloud environment. The proposed model involves four main processes namely IoT-based data acquisition, preprocessing, feature selection (FS) and classification. Here, the hill climbing (HC) with social spider optimisation (SSO) algorithm is applied as a feature selection, where HC is incorporated into the SSO algorithm to improve the convergence rate and local searching capability. Subsequently, the feature reduced data undergo classification by the use of artificial fish swarm algorithm (AFSA) tuned multilayer perceptron (MLP) called MLP-AFSA. The proposed model additionally involves an alarming process to alert the organisation when higher churn rate is attained. The presented MLP-AFSA-based CCP model has reached a maximum predictive accuracy of 93.52%, which is further increased to 94.93% by the inclusion of HC-SSO-based feature selection process.

Suggested Citation

  • S. Venkatesh & M. Jeyakarthic, 2023. "Artificial fish swarm algorithm-based multilayer perceptron model for customer churn prediction in IoT with cloud environment," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 44(3), pages 442-465.
    • Handle: RePEc:ids:ijbisy:v:44:y:2023:i:3:p:442-465
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