IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v42y2023i1p23-42.html
   My bibliography  Save this article

The role of using big data in predicting customer behaviour: the intermediary role of business intelligence in Jordanian telecommunications companies (a field study)

Author

Listed:
  • Raed. M. Khrisat
  • Amineh A. Khaddam
  • Mohammed A. Abusweilem

Abstract

The aim of study is to investigate the role of big data in predicting customer behaviour and the intermediate role of business intelligence in the Jordanian telecom companies. In order to achieve the objectives of this study, the questionnaire was developed to collect data in a random stratified manner on a sample of 168 employees working in the senior and middle management of the heads of departments in the Jordanian telecommunication companies (Zain, Orange and Umniah). The study hypotheses were selected using descriptive and analytical statistical methods using (Amos) programs. The study found that there is an indirect effect of the big data dimensions combined in predicting the behaviour of the customer with the presence of business intelligence as an intermediate variable for the Jordanian telecomcompanies.

Suggested Citation

  • Raed. M. Khrisat & Amineh A. Khaddam & Mohammed A. Abusweilem, 2023. "The role of using big data in predicting customer behaviour: the intermediary role of business intelligence in Jordanian telecommunications companies (a field study)," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 42(1), pages 23-42.
    • Handle: RePEc:ids:ijbisy:v:42:y:2023:i:1:p:23-42
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=128298
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:42:y:2023:i:1:p:23-42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.