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Determinants of m-payment adoption behaviour in Bangladesh

Author

Listed:
  • Mohammad Osman Gani
  • Muhammad Intisar Alam
  • Mohammad Zahedul Alam
  • Shahin Ahmed Chowdhury
  • Rafiuddin Ahmed

Abstract

Modern technology facilitates mobile payment (m-payment) services throughout the world. M-payment ensures flexibility and convenience in carrying out everyday activities. The study aims to assess the intention of adopting m-payment service, as well as to find out the factors that affect consumer intention considering Dhaka, the capital city of Bangladesh. Descriptive research was developed with a valid sample of 280 respondents through snowball and judgmental sampling methods. Data were collected by an online survey using email and social media platforms. It was found that factors like – convenience, mobile payment knowledge, perceived risk, and social influence had a positive and significant influence on consumer intention to adopt m-payment. On the other hand, perceived security had an insignificant influence. This study has a scope to serve as an important stimulus for developing strategies to the marketers that may accelerate the consumer intention to adopt m-payment.

Suggested Citation

  • Mohammad Osman Gani & Muhammad Intisar Alam & Mohammad Zahedul Alam & Shahin Ahmed Chowdhury & Rafiuddin Ahmed, 2022. "Determinants of m-payment adoption behaviour in Bangladesh," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 40(3), pages 415-439.
    • Handle: RePEc:ids:ijbisy:v:40:y:2022:i:3:p:415-439
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