IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v40y2022i1p117-136.html
   My bibliography  Save this article

An empirical investigation of determinants for adoption of C2C auction marketplaces

Author

Listed:
  • Sumedha Chauhan
  • Sandeep Goyal
  • Parul Gupta
  • Mahadeo Jaiswal
  • Nikhil Mehta

Abstract

In the last two decades, online and real-time interactions have grown significantly between individual buyers and sellers. Consumer-to-consumer (C2C) electronic-commerce (e-commerce) has been increasingly adopted by the people as a direct interface for buying and selling products or services. This research focuses on identifying the key determinants for adoption of C2C auction marketplaces, especially online auctions. Rogers' (2003) diffusion of innovation (DoI) theory has been used as the guiding framework for this study as C2C e-commerce falls into the category of technological innovation. Research methodology involves quantitative survey of 278 consumers of C2C auction marketplace in India and the application of logistic regression to determine the impact of DoI attributes on C2C e-commerce adoption. Research findings indicate that relative advantage, observability, perceived security, age, and gender influence the adoption of C2C auction marketplaces. However, compatibility, complexity, and trialability do not significantly influence the adoption of C2C auction market places.

Suggested Citation

  • Sumedha Chauhan & Sandeep Goyal & Parul Gupta & Mahadeo Jaiswal & Nikhil Mehta, 2022. "An empirical investigation of determinants for adoption of C2C auction marketplaces," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 40(1), pages 117-136.
    • Handle: RePEc:ids:ijbisy:v:40:y:2022:i:1:p:117-136
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=122903
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:40:y:2022:i:1:p:117-136. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.