Integrated model-driven business evaluation methodology for strategic planning

An Integrated Model-driven Business Evaluation (IMoBe) methodology is proposed to solve three problems. Firstly, the need to have an extensive business performance measurement framework that can pinpoint causal relationships between the organisation's current business performance and its future directions. Secondly, there should be business performance criteria that measure the organisation's workforces. Thirdly, the business performance measurement framework should be reusable to measure different dimensions of organisational workflows. Derivation and assignment of weights on criteria in selected business performance models from the model driven knowledge base is important to assist the organisation in deciding 'what should be done next'. Prior to this, organisational objectives are classified into financial, customer, internal business process and learning and growth. QFD methodology is implemented where scores are assigned to denote the degree of correlation between the organisational objectives and weighted criteria from selected business performance models. In this paper, we present IMoBe and its application to an airline company in Malaysia.