IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v35y2020i1p45-62.html
   My bibliography  Save this article

Exploring travellers booking factors through online booking agency

Author

Listed:
  • Mohd Haniff Jedin
  • Kohila Ranjini Annathurai

Abstract

The aim of this study is to explore the factors that travellers search for when booking the hotel through online travel agency. A survey and convenience sampling method were used in this study. For the data analysis, the researcher used 398 questionnaires which were distributed at Penang International Airport, Malaysia. The questionnaires were distributed among the travellers who travel through aviation industry. Result shows that exploratory factor analysis has identified 13 key factors of which travellers refer the most. Moreover, the result shows that, this factor analysis is appropriate and do have patterned relationship amongst the variables. Furthermore, this study provides a clear understanding for online travel agency regarding the needs of the travellers as this study helps the online travel agency to identify the factors that lead the travellers to repurchase their services which is indirectly helps the online travel agency in generating profits.

Suggested Citation

  • Mohd Haniff Jedin & Kohila Ranjini Annathurai, 2020. "Exploring travellers booking factors through online booking agency," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 35(1), pages 45-62.
    • Handle: RePEc:ids:ijbisy:v:35:y:2020:i:1:p:45-62
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=109531
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alina Petronela Pricope Vancia & Codruța Adina Băltescu & Gabriel Brătucu & Alina Simona Tecău & Ioana Bianca Chițu & Liliana Duguleană, 2023. "Examining the Disruptive Potential of Generation Z Tourists on the Travel Industry in the Digital Age," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
    2. Dudek Andrzej & Walesiak Marek & Jaremen Daria Elżbieta & Michalska-Dudek Izabela, 2022. "The Impact of the Covid-19 Pandemic Threat on Purchase Decisions of Travel Agency Customers in Poland," Polish Journal of Sport and Tourism, Sciendo, vol. 29(4), pages 37-45, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:35:y:2020:i:1:p:45-62. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.