IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v35y2020i1p3-26.html
   My bibliography  Save this article

Social media practices in Indonesian SMEs

Author

Listed:
  • Yong Dirgiatmo
  • Zarifah Abdullah
  • Raja Haslinda Raja Mohd. Ali

Abstract

This paper explains the importance of understanding the practice of social media in small and medium enterprises (SMEs) in the context of performance enhancement. Data was collected through surveys and in-depth interviews on 220 manufacturing SMEs in the former Surakarta Residency, Central Java Province, Indonesia. Samples are manufacturing SMEs that produce clothing and batik sarongs, furniture and rattan crafts, metal/copper crafts, food and cake industries, leather shoes and bags industries, guitars makers, and herbal medicine industries. Descriptive analysis and qualitative content analysis are used to explain the use of social media by SMEs. The findings indicate that social media are utilised by SMEs to support their business objectives and activities, and have a positive impact on improving company performance both financially and non-financially, although the level of understanding of the benefits of social media use by SMEs is still low.

Suggested Citation

  • Yong Dirgiatmo & Zarifah Abdullah & Raja Haslinda Raja Mohd. Ali, 2020. "Social media practices in Indonesian SMEs," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 35(1), pages 3-26.
    • Handle: RePEc:ids:ijbisy:v:35:y:2020:i:1:p:3-26
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=109556
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rishaa Abdulaziz Alnajim & Bahjat Fakieh, 2023. "A Tourist-Based Framework for Developing Digital Marketing for Small and Medium-Sized Enterprises in the Tourism Sector in Saudi Arabia," Data, MDPI, vol. 8(12), pages 1-33, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:35:y:2020:i:1:p:3-26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.