IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v33y2020i1p132-143.html
   My bibliography  Save this article

How do YouTubers make money? A lesson learned from the most subscribed YouTuber channels

Author

Listed:
  • Bo Han

Abstract

How to make money is getting an increasing interest from YouTubers. This study develops a new model to investigate how factors such as the number of views of a YouTuber's videos, the number of subscriptions to a YouTuber's channel, the after-view comment rate and the after-view attitude expression rate of a YouTuber's video, and the age of a YouTuber's channel can influence the YouTuber's yearly revenues. Data of 57 most subscribed YouTuber channels were collected. The data analysis shows that the number of views, the after-view comment rate, and the after-view attitude expression rate all have significant positive effects on a YouTuber's yearly revenues; however, the number of subscriptions to a YouTuber's channel does not have a significant effect on his/her yearly revenues. In addition, a YouTuber's yearly revenues decrease as his/her channel gets older. This study does not only contribute a new YouTube monetisation model to the video sharing research community, but also provides several practical implications to entrepreneurial YouTubers.

Suggested Citation

  • Bo Han, 2020. "How do YouTubers make money? A lesson learned from the most subscribed YouTuber channels," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 33(1), pages 132-143.
    • Handle: RePEc:ids:ijbisy:v:33:y:2020:i:1:p:132-143
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=104807
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:33:y:2020:i:1:p:132-143. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.