IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v29y2018i4p502-534.html
   My bibliography  Save this article

Reconceptualising service firm marketing capability: scale development and validation

Author

Listed:
  • Shampy Kamboj
  • Zillur Rahman

Abstract

The purpose of this study is to conceptualise, develop, and validate the multidimensional measure of marketing capabilities of service firms. This study is based on a series of pre-tests, and two large survey-based studies of Indian service firms. The 18 items scale developed through this study that can be used to measure marketing capability of service firms. Researchers and practitioners can use the scale developed through this study to effectively measure marketing capability of service firms. Although, there are scales to measure marketing capability of manufacturing and hi-tech industries, there is no scale that measures marketing capability of service firms. This research fills this gap by developing a scale with 18 items that effectively measures the marketing capability of service firms.

Suggested Citation

  • Shampy Kamboj & Zillur Rahman, 2018. "Reconceptualising service firm marketing capability: scale development and validation," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 29(4), pages 502-534.
    • Handle: RePEc:ids:ijbisy:v:29:y:2018:i:4:p:502-534
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=96035
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:29:y:2018:i:4:p:502-534. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.