IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v29y2018i2p139-154.html
   My bibliography  Save this article

'From information to interaction': website and social media usage and trends in top Indian higher education institutions

Author

Listed:
  • Rakhi Tripathi

Abstract

The purpose of this study is to examine Web 2.0 usage in terms of website development and social media of top 300 higher education institutions (HEI) in India in terms of website and social media. Top 300+ institutions were selected from National Institutional Ranking Framework, India. Content analysis was used in terms of quantitative approach. All the selected institutions have website and one third of the institutions are on social media. One-fourth has unofficial accounts on social media. In totality no trend has been noticed in Web 2.0 usage of higher education institutions in India. This study is completely based on publicly available data regarding presence on website and social media. Outcomes suggest that HEI are using Web 2.0 applications but at a slow pace. This is the first research that draws an overall picture of the top institutions' Web 2.0 usage in India. The study provides academics with helpful information to better meet their user needs by effectively applying digital strategies.

Suggested Citation

  • Rakhi Tripathi, 2018. "'From information to interaction': website and social media usage and trends in top Indian higher education institutions," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 29(2), pages 139-154.
    • Handle: RePEc:ids:ijbisy:v:29:y:2018:i:2:p:139-154
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=94690
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:29:y:2018:i:2:p:139-154. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.