IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v22y2016i3p302-315.html
   My bibliography  Save this article

A study on migrating non-users to retail internet banking: evidence from India

Author

Listed:
  • V.V. Ravi Kumar
  • S.K. Bose

Abstract

Internet banking is a service delivery channel which has the power to offer banking services to the customers anywhere on a 24 × 7 365 days basis. At the same time the cost of offering this service for banks is just one-tenth of that of a branch-based service. Internet banking offers a win-win proposition for both the customer and the bank. Yet, in an emerging economy like India, there are a large number of retail bank customers who are yet to start using this cost effective and convenient delivery channel. This paper tries to find out the reasons behind this non-usage and what banks must do to migrate non-users to retail internet banking as studies focusing on them have been few. The study also has utilised extensively the literature available on the subject.

Suggested Citation

  • V.V. Ravi Kumar & S.K. Bose, 2016. "A study on migrating non-users to retail internet banking: evidence from India," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 22(3), pages 302-315.
    • Handle: RePEc:ids:ijbisy:v:22:y:2016:i:3:p:302-315
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=76874
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:22:y:2016:i:3:p:302-315. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.