IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v15y2014i3p307-324.html
   My bibliography  Save this article

Comprehensive framework for internet banking adoption: an empirical analysis in the Indian context

Author

Listed:
  • Rinku Vatnani
  • Sanjeev Verma

Abstract

The study presents an integrated framework to analyse factors influencing consumer's acceptance of online banking services and tests its validity in the Indian context. The framework draws from two basic models most widely used in literature namely the technology acceptance model (TAM) and the technology readiness (TR) model. The results validate the basic TAM hypothesis that the intention to use internet banking is predicted by the two factors of perceived usefulness and perceived ease of using online banking technology. Age, gender and TR profiles moderate the relationship between the two factors and the behavioural intention to use internet banking. Trust in the bank was found to be another key factor driving a customer's intention. Knowledge of the customer demographics and TR profiles and how they influence his acceptance of internet banking can enable banks to understand their customers better and design tailor made marketing efforts towards activation.

Suggested Citation

  • Rinku Vatnani & Sanjeev Verma, 2014. "Comprehensive framework for internet banking adoption: an empirical analysis in the Indian context," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 15(3), pages 307-324.
    • Handle: RePEc:ids:ijbisy:v:15:y:2014:i:3:p:307-324
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=59753
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:15:y:2014:i:3:p:307-324. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.