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An empirical analysis of user evaluation factors on attitude and intention of using a search engine

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  • Ramaraj Palanisamy
  • Weiwei Sha

Abstract

The main purpose of this study is to explore major factors that influence user evaluation and use of search engines. A research model was evolved based on the literature review for the user evaluation factors on attitude and intention of using a search engine. Research hypotheses were evolved to examine the various components of the model. In order to empirically test the model and hypotheses a questionnaire survey was administered to obtain responses from users of various search engines. The survey data was collected from 235 users who were university students and users of a local library. A statistical analysis was done on a total of 199 usable responses. The study results provide more insight into the user evaluation factors on attitude and intention of using search engines, and the empirically tested model offers more practical implications for evaluating any search engine.

Suggested Citation

  • Ramaraj Palanisamy & Weiwei Sha, 2014. "An empirical analysis of user evaluation factors on attitude and intention of using a search engine," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 15(3), pages 261-290.
    • Handle: RePEc:ids:ijbisy:v:15:y:2014:i:3:p:261-290
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