IDEAS home Printed from https://ideas.repec.org/a/ids/ijbisy/v15y2014i1p105-122.html
   My bibliography  Save this article

The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system

Author

Listed:
  • Khaled Mohammed Alqasa
  • Filzah Mohd Isa
  • Siti Norezam Othman
  • Ali Hussein Saleh Zolait

Abstract

This study examines the ability and application of the theory of reasoned action (TRA) in explaining the use of banking system in Yemen. It investigates the impact of two theoretical variables (attitude and subjective norms), using a sample consists of university students, on individuals' intention to use banking services. The results of the study revealed a strong predictive power of the theory of reasoned action model to explain university students' behavioural intention to use banking services. Statistically, the finding demonstrated that there are significant and positive relationships between students' attitude, subjective norm as predictor variables on the criterion variable of behavioural intention to use banking services in the context of Yemen. This study adds to the literature by showing non-financial variables such as attitude and subjective norm, which are important in understanding the behavioural intentions toward using banking services. It also provides some theoretical and practical implication. This study is one of the few studies that used theory of reasoned action in the context of Yemen. Furthermore, it has proven its effectiveness in predicting the behavioural intention of students towards using banking services. In addition, the finding will help to design strategies to attract more customers to use the banking system.

Suggested Citation

  • Khaled Mohammed Alqasa & Filzah Mohd Isa & Siti Norezam Othman & Ali Hussein Saleh Zolait, 2014. "The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 15(1), pages 105-122.
    • Handle: RePEc:ids:ijbisy:v:15:y:2014:i:1:p:105-122
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=57967
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbisy:v:15:y:2014:i:1:p:105-122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=172 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.