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Integration of R%D and new product development: case studies of Brazilian high-tech firms

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  • Daniel Jugend
  • Sérgio Luis Da Silva

Abstract

One of the aspects that influence good performance of new product development (NPD) at high-tech companies is the integration of research and development (R%D) and the other functions involved with NPD. The objective of this paper is to examine why Brazilian medium and large sized high-tech companies are different with respect to the integration of R%D with NPD. An analysis of case studies was conducted at five Brazilian high-tech firms. Among the results, collectivism, which is characteristic of the Brazilian organisational culture, was seen to manifest itself in companies through the adoption of cross-functional teams; the valorisation of personal relations, which is stimulated by physical proximity; and project managers' ample participation in different functions involving NPD.

Suggested Citation

  • Daniel Jugend & Sérgio Luis Da Silva, 2014. "Integration of R%D and new product development: case studies of Brazilian high-tech firms," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 8(4), pages 422-439.
    • Handle: RePEc:ids:ijbire:v:8:y:2014:i:4:p:422-439
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