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Innovation and creativity within firms: an empirical demonstration in the Piedmont area

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  • Stefano Bresciani

Abstract

Many people think of creativity in relation to the world of art and communication or in psychological terms. However, nowadays we increasingly hear and talk about creativity within organisations in the economics and management fields. Moreover, in the modern competitive scenario, the need to develop new and flexible skills is necessary. Organisations, in fact, must anticipate increasingly dynamic and complex changes in the competitive scenario. Therefore, as many authors have shown, creativity is a fundamental quality to develop new ideas which could become new products, services or processes. In this sense, creativity spurs innovation, which is a source of competitive advantage. The main goal of this article is to investigate, from an empirical point of view, the relationship between creativity and innovation within firms in the Piedmont area.

Suggested Citation

  • Stefano Bresciani, 2009. "Innovation and creativity within firms: an empirical demonstration in the Piedmont area," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 3(4), pages 427-443.
    • Handle: RePEc:ids:ijbire:v:3:y:2009:i:4:p:427-443
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    Cited by:

    1. Demetris Vrontis & Giuseppe Tardivo & Stefano Bresciani & Milena Viassone, 2018. "The Competitiveness of the Italian Manufacturing Industry: an Attempt of Measurement," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1087-1103, December.
    2. M. D. Rozaida* & Mahanum Daim, 2018. "The Role of Process Innovation between Organizational Capability and Software Project Success in Malaysian Public Sector," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 112-124:4.

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