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What makes bank employees happy: work properly and consume experientially

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  • Sevcan Ozturk Kilic
  • Derya Gultekin

Abstract

Happiness is an emotional state in which positive emotions predominate in the lives of individuals. Individual happiness can vary depending on various factors. This study focuses on the determinants of the happiness levels of employees in the banking sector, characterised by a highly educated professional workforce. The paper examined the relationship between the happiness levels of bank employees and their experiential spending behaviours and working conditions. An online questionnaire was applied to bank employees in Istanbul that were accessed by snowball sampling method. The dataset of 139 cases was subjected to dimension reduction with confirmatory factor analysis, and the number of dimensions was reduced to three in the questionnaire consisting of 16 questions. The relations between the dimensions and variables were tested by a structural equation model. Findings indicate that bankers' working conditions and experiential consumption positively affect their happiness levels.

Suggested Citation

  • Sevcan Ozturk Kilic & Derya Gultekin, 2026. "What makes bank employees happy: work properly and consume experientially," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 39(4), pages 498-519.
    • Handle: RePEc:ids:ijbire:v:39:y:2026:i:4:p:498-519
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