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Understanding social entrepreneurial intentions among higher education students in India: a PLS-SEM-based approach to personality and contextual factors

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  • Latika Sharma
  • Hemantkumar P. Bulsara

Abstract

Using the theory of planned behaviour (TPB) as a theoretical framework, this research aims to analyse personality factors (PFs), contextual factors (CFs), and social entrepreneurial intentions (SEIs). The authors contacted North-West Indian students in engineering and business administration (professional courses) who are of career-decision-making age for this study. Confirmatory factor analysis (CFA) and partial least squares structural equation modelling (PLS-SEM) was used to analyse the study's test results. TPB's antecedents are revealed to provide partial support in the research. The authors have attempted to pinpoint which aspects of social entrepreneurship impact India's youth by analysing the information collected from PF and CF. For students interested in social entrepreneurship to launch successful social enterprises in the near future, policymakers and educational institutions should take care of and encourage a variety of personality and contextual traits.

Suggested Citation

  • Latika Sharma & Hemantkumar P. Bulsara, 2025. "Understanding social entrepreneurial intentions among higher education students in India: a PLS-SEM-based approach to personality and contextual factors," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 38(3), pages 288-313.
    • Handle: RePEc:ids:ijbire:v:38:y:2025:i:3:p:288-313
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