The effects of innovation dimensions on small and entrepreneurship business performance in emerging markets: evidence from Qatar

This study examines the effects of different innovation dimensions, namely financial, input, process, and output innovations on the small and entrepreneurship business (SEB) financial, organisational, and marketing performance in emerging markets, specifically in the Qatari context. A quantitative approach is the appropriate study design. The outcome clarifies that the SEB performance is the outcome of different factors that exist at multiple levels, including the financial, organisational, and marketing innovations that either reduce or reinforce each other during the interaction. The discovery justified the first hypothesis that innovation factors in SEBs are positively correlated to firm performance. The firm's innovation factors play an integral role in shaping its financial innovativeness. The findings demonstrate that the manifestation of the SEBs' marketing performance is openly interrelated with the innovation factors that operate closely with research and development investments and, the innovations.