IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v27y2022i4p480-507.html
   My bibliography  Save this article

Economically poor buyer: a systematic review of consumer behaviour research confronting to FMCGs

Author

Listed:
  • Arvind Kumar

Abstract

By constituting more than half of the world's population in numbers and by having an annual consumption power of about US$5 trillion, economically poor buyers are a promising demographic segment, especially for fast moving consumer goods (FMCGs). FMCGs fall within the buying capacities of the poor who, in attempts to satiate their basic needs, expend a substantial income, peculiarly more than half of their earnings, on FMCGs. Ironically, their consumer behaviour in this context is still at a very nascent stage. This study provides insights of their purchase pattern for FMCGs by systematically reviewing the pre-existing pertinent consumer behaviour literature. Instead of reinventing the wheel, it also renders directions to future research through identification of potential literature gaps in the existing literature.

Suggested Citation

  • Arvind Kumar, 2022. "Economically poor buyer: a systematic review of consumer behaviour research confronting to FMCGs," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 27(4), pages 480-507.
    • Handle: RePEc:ids:ijbire:v:27:y:2022:i:4:p:480-507
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=122492
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:27:y:2022:i:4:p:480-507. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.