IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v26y2021i2p219-239.html
   My bibliography  Save this article

Critical success factors for market strategy in electric vehicles

Author

Listed:
  • Pedro Marques
  • Leandro Pereira
  • José Santos
  • Renato Costa
  • Álvaro Dias

Abstract

The increasing consuming levels of fossil fuels are contributing dramatically and significantly to the climate change. Based on this assumption the automotive industry has decided to contribute to a sustainable initiative by investing in battery electric vehicle (BEV) fleets and new all purpose vehicle (APV) options, which have the purpose of enhancing and facilitate the mobility inside cities. This paper aims to estimate the impact and changes in the Portuguese transportation sector, as well to assess the customer perception and identify the decision-making factors of an electric vehicle. The results predict a growth of the APV in Europe and in Portugal along with average age of the Portuguese automotive car park. It is also expected a growth of the charging points infrastructure and the mobility options within the city. Moreover, the price and autonomy are the two most valued factors in an EV and the brand and technology the least.

Suggested Citation

  • Pedro Marques & Leandro Pereira & José Santos & Renato Costa & Álvaro Dias, 2021. "Critical success factors for market strategy in electric vehicles," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 26(2), pages 219-239.
    • Handle: RePEc:ids:ijbire:v:26:y:2021:i:2:p:219-239
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=118442
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:26:y:2021:i:2:p:219-239. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.